I already know I'm going to love this film. In fact, I'm going to suggest it to our local art film/indie film/welcome-option-to-schlock film house. I recognize that it's a long shot (even this good film venue may not consider this a likely revenue-generating proposition), but then again, how could you not be interested in a film that Michael Phillips of the Chicago Tribune, in his review, describes thus:
"...the film says a great deal without raising its voice, lending wit and grace to an inquiry regarding the way a medium, a squiggle or the precise space between two letters affects a million different messages and a billion different eyeballs.Be still my heart.
"The real achievement of the picture, though, is the way it sharpens your eye in general and makes connections between form and content, and between art and life. By rounding up a great group of eloquent obsessives eager to explain their feelings about a font, Hustwit has come up with 80 unexpectedly blissful minutes."
Helvetica, by the way, is Latin for "Switzerland." Who knew?