Book Marketing

As both a book lover and a marketer, this video hit the spot. It's very funny, but a little sad too, if you think the many writers out there facing similar situations. Dennis Cass, who's both the creator of the video and its star, is a writer and journalist, and author of HEAD CASE: How I Almost Lost My Mind Trying to Understand My Brain. And yes, the video is about that book, which was recently published in paperback.